I am Ineke. co-founder and director of Fur Love. Reconstructive breast surgeon and general surgeon.
Mother. Wife. Human. When I completed my surgical training and officially qualified as a
general surgeon, Charli was my reward. Like some might buy a handbag for their
achievement, I bought Charli.
My beautiful labradoodle had skin problems from the moment she landed on our doorstep
at 8 weeks old. The vet told us this was classic for poodle cross breeds and it was an
immediate exclusion from our insurance policy. We bounced back and forth to the vet for
the best part of 2 years, but then it got worse. We were at the vet almost weekly because
she had chewed through the skin on her paws, over her legs and she would lick
incessantly at her belly. She would have dry scabs over her chest and rashes that looked to me like eczema, in her groin. We were dropping $700 a week on the vet, and she was on antibiotics and steroids a lot.
For humans who have dry skin or eczema, it is established that skin regimes matter. Surprise, surprise, it seemed that it was the same for canines, yet that literature was reasonably new. When I asked our vet for any products I could use to improve and maintain the health of Charli’s skin, she said to buy over the counter human products, but of course the options here were limited considering dogs explore the world orally. I knew what was lacking on the shelves, and I knew what I wanted to use for Charli, so I made it. In my kitchen using raw ingredients, playing around with different concentrations and storing 20 different tubs in my fridge. Even just the ability to have a balm on hand to massage into a dry scab was empowering. And it made an immediate difference to our lives. I was massaging it into her belly, her groin, her armpits, her paws, and any dry spots and we were finally in relative control of a situation that had been a problem for years. But we needed something rich for a wash. We had been advised by the vet to wash every time she went outside in the grass to rinse off allergens. I wanted a body wash for her that was cleansing but also nourishing so that the constant washing wasn’t going to dry her out so much. I wanted something rich and creamy, full of oils, coconut in particular and the fur mask was born. The first moment I used the sample, I couldn’t believe the difference. I loved it. The rest is history. I am passionate about the creativity in Fur Love, the ability to make a difference in fur parents’ lives, and the happiness that these fur creatures give us.
Hey there, I'm Dimitri, co-founder of The Fur Love France. I'm an entrepreneur, a sports enthusiast, a husband, but above all, the proud dad of Skål, my 3-year-old Golden Retriever. Born and raised in Paris, the perfect hub for growing The Fur Love in Europe, I spent over 8 years in agencies, honing my web marketing skills for countless clients.
I then ventured into finance and real estate, but ultimately, my heart led me to join Ineke on a project that truly resonated with me. Dogs have always been my kindred spirits. I grew up surrounded by their love: from Ascot, the white Labrador who watched over my crib, to Lola, the Springer Spaniel who shared my teenage adventures. And then came Skål, who for the past 3 years has filled our lives with joy, whether we're navigating the city buzz or enjoying the tranquility of the countryside.I've always known that dogs are more than just pets.
They're family, our unwavering supporters, our loyal confidants. Our emotions are deeply intertwined with theirs, and when they're not well, neither are we. That's why, when I met Ineke and she told me about The Fur Love, I immediately recognized the profound impact her skincare line had on countless dogs.
Whether they're struggling with skin issues or simply need a pampering routine like their humans, The Fur Love is there for them.Today, Skål and I are thrilled to be able to make quality skincare accessible to so many dogs. The unconditional love we share with our furry companions is our driving force, our daily inspiration.
Hey I'm Rachael! I help out with digital marketing amongst other things. I am also a senior
veterinary nurse.
I've always loved animals, as a kid, I used to try to save bees that had died and clean up
my local pond for the ducks. Although my calling as a veterinary nurse was very fulfilling,
I've always had a brain for creative thinking. So working for
Fur Love fulfils both of my passions!
I believe preventative health care is overlooked within the animal industry. With my veterinary knowledge and experience, I've learnt being proactive, not reactive can add years to our already short-lived fur
friends and saves on vet bills!
The
Fur Love range is the perfect preventative solution for the most common veterinary case; skin issues.
I've seen my fair share of skin problems, they are never simple cases too. Usually, those vet visits result in injections,
antibiotics or steroids, so discussing preventative care can be difficult at times for a busy veterinary clinic.
If you think about it, human skincare helps dehydration, aging, acne, pigmentation, escema the list goes on - but really, a
dog's skin and body go through a lot more than humans so starting a skin routine for them is a no brainer.
We have two fur babies, my first fur baby Leopoldo, who’s a beautiful crazy cat and our new fur baby Roger, who at the
early age of 5 months had cytopoint injections for his skin. He was on the best food, skin supplements and medicated
shampoos, but his skin still seemed weak and sensitive. So of course he's been my biggest test dog for Fur Love. The
hydrating and sensitive nature of the shampoo and mask combo really helps his regular washes after adventures. It doesn't
strip the coat’s oils like all the other products I've tried (and I tried a lot!). The moisture balm is an absolute savour for him, as
he use to get irritated just from grass! We haven't had a skin vet visit since starting his new skin routine!
Fur Love will make a difference to you and your pets life, strengthening your bond while making them feel and look healthy.
I'm here as your personal expert to help with any questions related to our products and your pets skin. Feel free to ask me
for advice via messaging Fur Love on Facebook or Instagram. Hope to talk soon!
Vet Adviser
Kia Ora, I’m Dr Vicki, a companion animal veterinarian based in Auckland, New Zealand. I
spend most of my time looking after the pets and people of Ponsonby and surrounds.
As a dog owner myself, I understand the frustration of managing chronic skin issues (and
the frustration of hearing a dog compulsively licking itself!). I believe in equipping clients
with the appropriate knowledge and products to elevate day-to-day home skincare, so we
can reduce the need for constant medication. Clinical treatments should be used to break
the itch cycle, but following them with nourishing and soothing products will help to
rebuild damaged skin and reduce flareups. Counterintuitive as it may sound, my aim as a
vet is to see my patients as little as possible!
I’m proud to be working with Fur Love to improve the lives of our cherished pets, one
loved dog at a time.
7 October 2013 – 28 September 2020
More human than dog, the prettiest girl in any room, and all-around super star, Charli was
the inspiration behind Fur Love. Everyone on the beach knew Charli. And she loved
attention. And food. She could outrun anyone in day care and on the beach, and she was
happiness from the moment she landed on our doorstep until we had to say goodbye to
her. She deserved the best, and that’s why Fur Love is.