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Our Philosophy

Dogs are part of the family, and they depend on us to keep them healthy and well. They live with us, share our homes and share our lives. They also need quality skin and body care, just like us. Every Fur Love product has a purpose, based on the skin and fur complaints that dogs are vulnerable to. Our range targets issues such as dog hotspots, dog dry skin, dog dermatitis, and the problems that can exacerbate them, such as chewing and scratching. By carefully selecting ingredients from nature, and testing them for efficacy and safety, Fur Love can help restore healthy skin and a luxuriant coat.

The Facts

Dog skin and paw problems are the most common reason for vet visits. It’s a distressing and expensive process – and one that’s often repeated, because the problems keep returning. Dry skin, atopic dermatitis and poor paw care are the reason for most of these vet consultations, yet there was no effective option for maintaining healthy skin, fur and paws at home.

There are many similarities between human dry skin and atopic dermatitis, and the same conditions in dogs. The root cause is a skin barrier that becomes inflamed and vulnerable to further moisture loss, breakdown and infection. Add common allergens such as grass, and the poor dog is constantly uncomfortable, scratching and chewing. Yet clinical evidence shows that canine skin – just like human skin – responds well to regular moisturising and the application of lipid-rich substances that help restore the skin barrier.

On the left, we see a vulnerable skin barrier. The outer surface (epidermis) is starting to break down, which leads to water loss. Deprived of a healthy skin barrier, the dog is vulnerable to infections and recurrent dermatitis.

The diagram on the right shows a healthy skin barrier. Moisture is retained, and the dog’s skin enjoys protection against external allergens and microbes.

Daily moisturisation and application of lipid-rich products is the key to restoring and protecting canine skin barriers.

Our Approach

Extensive clinical research has demonstrated the properties of natural botanicals and oils to repair and maintain healthy skin barriers in dogs.

Every Fur Love product starts with an analysis of the skin complaint, and how we want the solution to look and feel. It has to be effective, yet gentle enough to be used every day. Sensitive dog noses must tolerate the ingredients, so you can be sure they’ll stay on the skin long enough to promote healing.

We also take enormous care to avoid the ingredients we don’t like. Fur parents need to know that everything they give their dog is well tolerated and effective. That’s why we work closely with research technicians and vets, and conduct numerous trials. Our goal is to ensure Fur Love products are the very best they can be

Our Evidence

For mild to moderate dermatitis, skin irritations and paw problems, Fur Love products have been shown to promote rapid improvement when the recommended regime is followed.In a vet study, involving dogs with the above complaints, a Fur Love regime was prescribed and consisted either of a Fur Love shampoo/conditioning mask and balm for skin problems, or a Fur Love soak and balm for paw complaints.

After following the regime, all cases showed improvements in dog discomfort, chewing, licking and broken skin. Dog parents reported improvements in levels of discomfort of up to 87% with most reporting improvements over 50%

No palm oil

Its production destroys rainforests and biodiversity. Orangutans are at serious risk of facing extinction in our lifetime.

Cruelty free

No cruelty to animals. Know no fur friends were hurt or tested on to make our products.

No sulfates

Sulfate chemicals are found in cleaning products, drying everything in its path including important natural oils.

No parabens

This harmful chemical preservative is used to increase shelf life of products, but can interfere with hormone balances.

Our Ingredients

Discerning dog owners will understand the importance of natural ingredients for their loved ones. Dogs love to explore the world orally. So we chose the best ingredients backed by scientific evidence and created products including natural dog shampoo and conditioner, that would provide the best possible care for these creatures. Skin, coat, body.

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