The two-step reset for dry, dull or damaged coats.
Deep hydration, no stripping
A gentle, hydrating shampoo restores moisture from the first wash, without stripping your dog’s natural oils.
Knots gone in one use
The Conditioning Fur Mask melts through tangles in a single wash — no detangling spray needed after.
Soft, shiny, easy to brush
Your dog’s coat comes out softer and shinier, and stays easier to brush between washes.
Why it works — the reset mechanism
Two products working together, not one relying on the other. The manuka honey and omega oil shampoo hydrates and cleanses without stripping natural oils. The argan, shea, and coconut Conditioning Fur Mask then seals that moisture in and smooths the cuticle — which is why knots release and shine shows up straight away. One wash, fully reset.
What’s inside & how to use it
Two-step formula: a manuka honey and omega oil shampoo that hydrates without stripping, followed by an argan, shea, and coconut oil mask that locks in moisture and smooths the cuticle.
Free from: Parabens, sulphates, palm oil. Never tested on animals.
Natural Dog Shampoo (200ml)
Disodium laureth sulfosuccinate, water, cocamide DEA, cocamidopropyl betaine, lauryl glucoside, manuka honey, sweet orange peel oil, coconut water, olive fruit extract, phenoxyethanol, coco-glucoside, glycol distearate, PEG-120 methyl glucose dioleate, glycerin, citric acid, ethylhexylglycerin, caramel, keratin, hydrolyzed keratin, borage seed oil, argan kernel oil, kakadu plum seed oil, evening primrose oil.
Conditioning Fur Mask (150ml)
Water, cetearyl alcohol, behentrimonium methosulfate, sweet almond oil, manuka honey, coconut oil, benzyl alcohol, argan kernel oil, evening primrose oil, parfum, shea butter, tocopheryl acetate, dehydroacetic acid, citric acid.
How to use: Shampoo — 1–2 pumps into wet coat, lather, rinse. Fur Mask — massage into wet fur after shampoo, lather, leave 1–2 min (brush through if long coat), rinse thoroughly.
Shipping, returns & our guarantee
- Dispatched within 1–3 working days from our Auckland warehouse
- Free NZ shipping over $80 (urban), $7.50 flat under $80, $12.50 flat rural
- Ships to NZ, Australia, UK and US
- Covered by the 30-day Fur Love Guarantee — email info@thefurlove.com to arrange a return. Return shipping is at your cost, original shipping isn't refunded.
"Perfect - easy to apply, easy to rinse and his coat is super soft between washes now. Still very thick and curly but no more dry fly-away coat. Highly recommend this product for dogs with thick dry coats."
See the change for yourself
Dry, dull to soft and shiny
Manuka honey and omega oils rehydrate from the first wash. Argan, shea, and coconut oils in the mask lock that moisture in — no stripping, no rebound dryness. All coat types, all breeds.
No detangler needed
The mask smooths the cuticle as it conditions, so knots and tangles release in the wash instead of fighting you with a comb after. Long coats, curly coats, double coats — all covered.
Two steps, because one isn’t enough
Shampoo alone cleans but doesn’t seal in moisture. The mask alone can’t do its job on a dirty coat. Together, they clean and hydrate in one sitting.
Gentle & vet recommended
No parabens, sulphates, or palm oil. Cruelty free. Plant-based, and gentle enough for daily or weekly washing without drying out skin or coat.
Botanical ingredients, zero nasties
Gentle enough for daily use, strong enough to show up in the results. Our ingredients are plant-derived and included for a reason. No parabens, sulphates or palm oil.
Manuka Honey hydrates and strengthens
Argan Oil softens and adds shine
Shea Butter deeply nourishes fur
Coconut Oil smooths and conditions
Evening Primrose calms and conditions skin
Sweet Almond Oil softens and moisturises
Kakadu Plum nourishes and protects
What your dog’s coat actually needs
| The Fur Love Coat Reset KitFur Love |
Conventional dog shampooConventional | |
|---|---|---|
| Detangles without a combDetangles without a comb | ✓Mask smooths the cuticle, knots release in the washKnots release in the wash | ✕Relies on a separate detangling sprayNeeds a detangling spray |
| Locks in moistureLocks in moisture | ✓Argan, shea, coconut oils seal hydration inOils seal hydration in | ✕Silicone coating, washes out by next bathWashes out by next bath |
| Zero nastiesZero nasties | ✓No parabens, sulphates or palm oilNo parabens/sulphates | ✕Parabens, sulphates, synthetic fragrance standardFull of nasties |
| One wash, full resetOne wash, full reset | ✓Shampoo + mask, done in one sittingDone in one sitting | ✕Multiple products, multiple stepsMultiple steps |
Is the Coat Reset Kit right for your dog?
Real dogs. Real coats. Real results.
"Our lab Molly's coat came up beautifully after her shampoo (Manuka honey and orange) and then the fur mask. She smelt amazing! Lots of the people who we met on our daily walks after her first wash with these products commented on how silky soft her fur was."
"We love the conditioning mask! My cavoodle loves to take in the rays and roll around in the grass. The mask leaves his coat silky smooth and smelling divine!"
"Having a Samoyed, coat maintenance is one of our biggest tasks owning him. This product is amazing to moisturise and detangle knots! This is a staple in our grooming schedule!"
Frequently asked questions
How quickly will I see results with the Coat Reset Kit?
My dog is on medication — can I still use the Coat Reset Kit?
Is the Coat Reset Kit just another shampoo and conditioner?
Is the Coat Reset Kit safe for puppies?
How long does a Coat Reset Kit last?
What if the Coat Reset Kit doesn't work for my dog?
Dr Ineke's guarantee
I'm confident this will work for your dog. But if it doesn't, you've got 30 days to send it back, and I'll happily refund your doggy dollars — no hard feelings.
Trusted by vets. Loved by dog parents. Backed by science.
