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Dry, itchy skin

Why does dry skin occur?

Itchy, dry skin is one of the most common issues dogs face. You might notice scratching, licking, rubbing, dry flakes, or rough patches - sometimes obsessively. This discomfort usually stems from an impaired skin barrier, which loses moisture and becomes vulnerable to irritants like pollen, dust mites, or even household cleaners.

A dehydrated skin barrier can quickly escalate to dermatitis or secondary infections if left untreated. Dogs of all breeds can be affected, but it’s particularly common in those with sensitive skin or allergies. While diet plays a role, many cases of dry, itchy skin benefit from direct topical treatments that replenish lost moisture and soothe irritation.

How Fur Love helps

Dry, itchy skin is one of the most common concerns we see, and Fur Love’s routine is designed to soothe and restore comfort fast. Our Natural Dog Shampoo cleanses gently but thoroughly, washing away dirt, bacteria, and allergens without drying out the skin. It’s enriched with nourishing ingredients like Manuka Honey, coconut water, and olive fruit extract to restore moisture while calming irritation.

To lock in hydration and strengthen the skin barrier, the Conditioning Fur Mask follows with a rich blend of shea butter, argan, and evening primrose oils. These deeply moisturising ingredients work to soften the skin and coat, reducing itchiness and helping maintain long-term skin health with regular use.