Routines
For Real Results

Discover how to manage skin, paw and coat issues through real-life success stories

Clinical Breakthroughs

Based on a veterinary clinical trial where a veterinarian prescribed a Fur Love routine for 7 days to 20 dogs who had mild to moderate acute skin conditions.

• 100% of parents felt more confident they could manage redness and itching with a vet prescribed Fur Love regime
• 80% of dogs had improvement in signs and symptoms of acute flare ups
• Significant reduction in chronic medication when used regularly at 12 months followup
• An average 55% of dogs had a reduction in redness, irritation and itching on the 7th day

DOG RASH: ARMPIT, BELLY AND GROIN

This staffy had classic contact dermatitis due to a grass allergy. His mother reported that every time he would play outside, he would come up in a rash over his central belly, inner thighs, groin and armpits.

PRINCIPLES OF MANAGEMENT:
1. Cleanse - remove allergen from skin.
2. Moisturise - strengthen, relieve and protect skin barrier.

SHOP THE ROUTINE:
Step 1: Paw & Body Soak wipe downs AM & PM
Step 2: Moisture Balm AM & PM 

Resulted in almost complete resolution on day 2!
Long-term they use Moisture Balm in the morning as a protective barrier and wipes down with the Paw Soak in the evening to remove any irritating allergens.

DOG WITH RED ITCHY PAWS: LICKING AND INFLAMED

Zelda the jack russel x bichon frise dog for one year had irretractable paw inflammation requiring vet visits and medication but they could never get the irritation under control.

PRINCIPLES OF MANAGEMENT:
1. Cleanse - remove allergen from skin and soothe skin.
2. Moisturise - strengthen, relieve and protect skin barrier.

SHOP THE ROUTINE:
Step 1: Paw & Body Soak soaks especially after running on grass or on low activity days a Spritz wipe daily.
Step 2. (After a Paw Soak day) Apply the Conditioning Fur Mask. 
Step 3: Moisture Balm AM & PM 

Four weeks later, Zelda's fur started to grow back, her paws were less pink and less reactive to running outside. Zelda is happier due to not having itchy paws that would make her excessively lick and chew her paws.

DOG RASH: UNDER ARMPIT

This staffy had atopic dermatitis: red lumps and dry flakey skin that, if left, would soon get infected. This appeared shortly after an adventure walk.

PRINCIPLES OF MANAGEMENT:
1. Cleanse - remove allergen from skin.
2. Moisturise - strengthen, relieve and protect skin barrier.

SHOP THE ROUTINE:
Step 1: Paw & Body Soak wipe-downs AM & PM
Step 2: Moisture Balm AM & PM

Dramatic 48hour recovery and long-term prevention. Staffys owner was relieved as last time they had to go to the vet. 

DOG STAINED RED PAWS: EXCESSIVE PAW LICKING AND CHEWING

This staffy had irritated, red and inflammed webbing with some minor discharge between the paws. This dog was constantly chewing and licking his paws.

PRINCIPLES OF MANAGEMENT:
1. Cleanse - removes allergen, and soothes itchiness instantly.
2. Moisturise - relieves itchiness and redness and protects skin barrier.

SHOP THE ROUTINE:
Step 1: Paw Soaks in Paw & Body Soak AM & PM
Step 2: Massage Moisture Balm AM & PM

Owner saw a dramatic reduction of paw licking and chewing over 24 hours.

DOG HOT SPOT: ARMPIT

A mixed breed dog had broken, inflammed skin in the armpit region causing discomfort and infection.

PRINCIPLES OF MANAGEMENT:
1. Medication - Complete course from veterinarian.
2. Cleanse - soothe and clean skin.
3. Moisturise - strengthen, relieve and protect skin barrier.

SHOP THE ROUTINE:
Step 1: Paw & Body Soak wipe downs PM
Step 2: Moisture Balm AM & PM 

Significant improvement in the epithelialisation of the skin, scarring and fur loss. Overall, recovery was quicker, and long-term use prevented re-occurring as the dogs skin barrier is healthier.  

DOG RASH: GROIN AND LOWER ABDOMEN

This labradoodle had a contact dermatitis with raised red spots over her belly and groin area. They were very itchy and would have developed into a hotspot if left.

PRINCIPLES OF MANAGEMENT:
1. Cleanse - removes allergen without drying the skin out and avoid any other areas flaring up.
2. Moisturise - strengthen, relieve and protect skin barrier.

SHOP THE ROUTINE:
Step 1: Shampoo once on day 0
Step 2: Conditioning Mask once on day 0
Step 3: Moisture Balm AM & PM

Significant improvement within 48 hours. Avoided hotspot & veterinary visit. Owner very happy.

DOG FUR LOSS / BALDING

Lulu was found abandoned on an industrial estate. Her nails were overgrown, ears full of wax, partially sighted and completely blind. Her skin was red raw, extremely thickened and areas of complete fur loss. Owner tried numerous products for her skin for 3 months but nothing was helping.

PRINCIPLES OF MANAGEMENT:
1. Cleanse - rejuvenates cell turnover and repair without drying the skin.
2. Moisturise - nourishes, relieve's inflamation and softens the deeper layers of the skin.

SHOP THE ROUTINE:
Step 1: Shampoo once - twice weekly
Step 2: Conditioning Mask once - twice weekly
Step 3: Moisture Balm 1-2x daily and recently added the Fur & Body Oil.

Dramatic improvement in softening the skin and fur regrowth after 1 month. Long road to recovery but Lulu loves her Fur Love regime and feels better for it too.

DOG WITH DRY CRACKED PAWS

This english bulldog had dry cracked paws which causing discomfort and starting to make the dog to chew and lick their paws. 

PRINCIPLES OF MANAGEMENT:
1.. Moisturise - strengthen and nourish skin barrier.

SHOP THE ROUTINE:
Step 1: Massage paws with Moisture Balm twice daily.

The Moisture Balm instantly penetrated into the tough paw pads, hydrating and repairing the dry, cracked paw pads after one use.

DOG MOIST DERMATITIS - GROIN

This german shepherd kept having re-occuring skin conditions which would require ongoing medication. He developed a moist dermatitis in the groin area. The vet decided to prescribe a Fur Love regime and closely monitored the client to avoid infection.

PRINCIPLES OF MANAGEMENT:
1. Cleanse - removes allergen without drying the skin out and avoid any other areas flaring up.
2. Moisturise - strengthen, relieve and protect skin barrier.

SHOP THE ROUTINE:
Step 1: Shampoo once on Day 0
Step 2: Conditioning Mask once on Day 0
Step 3: Moisture Balm once daily

Dramatic improvement in discomfort, a reduction in redness and licking, and skin re-epithelialization in 7 days. Owner was relieved they could manage it without medication this time.