The root-cause fix for itchy, dry, reactive or flare-prone skin.
Calms redness & itching
Our Paw & Body Soak and Lavender Moisture Balm are clinically shown to deliver an average 60% reduction in redness and itching after 7 days.
Cleans without stripping
Mānuka honey shampoo washes away buildup while protecting your dog’s natural skin barrier — the first step in the routine.
Nourishes & protects
The argan and shea fur mask leaves the coat soft and tangle-free in one use, while the balm locks in moisture for cracked, irritated paws and skin.
Based on the Paw & Body Soak and Lavender Moisture Balm, used together as directed. Average 60% reduction in redness and itching after 7 days — Johnstone et al., presented at Australia and New Zealand Vet Science Week. Veterinary-prescribed 7-day trial on 20 dogs with mild-to-moderate acute skin conditions.
Why it works
Sensitive skin needs more than a soothing wipe. It needs a routine.
Our manuka honey shampoo washes away buildup without stripping natural oils. The argan and shea fur mask deeply conditions in one use.
Then the alkaline coconut and citrus Soak lifts allergens and irritants before they spark a flare-up. The sweet almond oil and lavender Balm locks in moisture and calms the urge to lick or chew.
Used together, it’s the same barrier-focused approach behind our clinically tested results — an average 60% reduction in redness and itching after 7 days, from the Soak and Balm.
What’s inside
Everything your sensitive dog’s skin needs, in one routine:
Free from: parabens, sulphates, palm oil. Never tested on animals.
Natural Dog Shampoo
Manuka honey and omega oils gently cleanse without stripping the skin’s natural oils.
Conditioning Fur Mask
Argan, shea and coconut oils deeply nourish for a soft, tangle-free coat after just one use.
Paw & Body Soak
An alkaline coconut and citrus soak that lifts allergens and calms itchy, irritated skin. No rinse needed.
Lavender Moisture Balm
Sweet almond oil and lavender lock in moisture and soothe cracked, irritated paws and skin. Safe if ingested.
How to use: Wash with the Shampoo, lathering into wet fur. Follow with the Fur Mask — massage through, leave 1–2 minutes (brush through first if long-coated), then rinse thoroughly. A few times a week, or during flare-ups, add 2 tbsp of the Soak to a bath, bowl or tray — no rinse needed. Finish with the Balm, morning for protection and evening for relief.
Shipping, returns & our guarantee
- Dispatched within 1–3 working days from our Auckland warehouse
- Free NZ shipping over $80 (urban), $7.50 flat under $80, $12.50 flat rural
- Ships to NZ, Australia, UK and US
- Covered by the 30-day Fur Love Guarantee — email info@thefurlove.com to arrange a return. Return shipping is at your cost, original shipping isn't refunded.
"We cannot recommend it enough — Lulu and Tuktuk went from constantly itchy and rashy to no problems since."
Visibly calmer skin in 7 days
60% less redness & itching
Clinically shown average reduction after 7 days, from the Soak and Balm.
No more licking & chewing
Zelda’s grass-allergy itch made her lick and chew her paws raw. Almost right away after starting the Soak, she stopped — even her vet noticed the difference.
Rashes resolved
Lulu & Tuktuk went from constantly itchy and rashy to rash-free, using the balm after walks alongside their regular Fur Love washes.
Soft, tangle-free coat
Argan and shea fur mask transforms the coat in a single use.
The seven actives doing the work
Backed by real actives, not fillers — here’s what’s in every step of the routine.
Manuka Honey nourishes & strengthens skin
Kakadu Plum revives stressed skin
Argan Oil deeply conditions coat
Coconut gently cleanses skin
Aloe Vera soothes irritated skin
Evening Primrose repairs the skin barrier
Orange balances & refreshes skin
What your dog’s skin actually needs to heal
| The Fur Love Skin Routine KitFur Love |
Conventional skin treatmentsConventional | |
|---|---|---|
| Treats the root cause of skin irritationRoot cause | ✓Treats the source of irritation, so it doesn’t come backTreats the source | ✕Masks symptoms until the next flare-upMasks symptoms |
| Clinically-provenClinically-proven | ✓Vet-prescribed trial: 60% less redness & itching in 7 daysClinically proven in 7 days | ✕UntestedUntested |
| IngredientsIngredients | ✓Zero parabens, sulphates, or palm oilNo nasties | ✕Parabens, sulphates, and synthetic fragranceFull of nasties |
| Formulated forFormulated for | ✓Sensitive, reactive skin, start to finishBuilt for sensitive skin | ✕One-size-fits-all formulasOne-size-fits-all |
Is the Skin Routine right for your pup?
Real dogs, real results
"My fav is the fur mask. This is amazing to help get the knots out of my spaniel’s ears and she is just so soft you don’t want to stop patting her."
"My Chihuahua was getting itchy dry skin on his belly and paws… we found the Fur Love range to be gentle on his skin and a really good mix of products to fix his skin issues."
"Zelda’s paws would get so itchy on grass she’d lick and chew them raw. Right away we saw a difference — she stopped, and even our vet was impressed with how great they were looking."
Frequently asked questions
What order should I use the routine in?
Is it safe for puppies?
My dog licks their paws — is the Balm safe if they lick it off?
How long until I see results?
Can I use it alongside flea treatment?
What if it doesn’t work for my dog?
Dr Ineke's guarantee
I'm confident this will work for your dog. But if it doesn't, you've got 30 days to send it back, and I'll happily refund your doggy dollars — no hard feelings.
Trusted by vets. Loved by dog parents. Backed by science.
