74% less itching. In 7 days. Vet-developed, clinically proven.
For dogs that won't stop scratching, licking, or chewing — and the owner who's tried everything else. Designed to fix the cause, not mask the symptoms.
35,000+ dogs
relieved worldwide
74% less itching in 7 days
— clinically proven
30-day money-back
guarantee
Developed by a veterinary dermatologist
Hi, I'm Dr Ineke
I created Fur Love because the products I was seeing on the market weren't good enough for my own dog, Charlie.
Each formula is developed as if it were for my own patients: science first, absolute gentleness, and uncompromising ingredients.
If I wouldn’t use it on my own dogs, it doesn’t go into a Fur Love bottle.
Recommended by New Zealand vets for...
Itch & irritation
Dry itchy skin, hotspots, rashes, cracked paws
Dogs that won't stop scratching, licking or chewing.
Coat & condition
Balding, knots, tangles, shedding
Thinning, shedding and coats that never quite recover.
Clean & fresh
Bad smells and odours, general hygiene
Dogs that smell, no matter how often you wash them.
Thank goodness!
These are the best dog products I've ever used! I'm absolutely thrilled. The Paw & Body Soak & Moisturising Balm immediately improved my puppy's skin condition. I'll continue using them!
Hannah, Australia
No more matted, knotted coat
We can't live without them - Fur Love products are essential! The Shampoo has a divine scent & a small amount is all you need. We follow with Conditioning Mask & my dog's coat has never been softer.
Lindi, New Zealand
Finally, no more knots
We love Fur Love products for our dog. Since we started using the Spritz & Oil, he no longer needs regular grooming to keep his coat tangle-free. Our boy is happy & we're not stressed about his coat care.
Joolz, USA
Real dogs. Real results.
Seasonal allergies & grass reactions
Reactions to grass are common, especially in spring and summer. Jack used our Micellar Cleansing Spritz and our Fur and Body Dry Oil from our Quick Clean Kit. In just 3 days, the redness had almost completely disappeared.
Paw licking & itchy, irritated pads
Our dogs' paws are exposed to allergens and irritants every day. With the Paw and Body Soak and the Moisturising Balm from our Paw Care Kit, Roki's paws were visibly calmer from the first application.
Redness & inflamed skin
Poor Zeus had severe redness all over his body. This little guy used our Natural Shampoo and Conditioning Mask from our Coat Reset Kit, with the support of his vet. He was calm in less than a month.
Our holy grail routine!
We brought the paw soak, balm, shampoo and conditioning fur mask. Cooper's paws haven’t looked this good for a long time.
Shannon, New Zealand
Gentle on his skin
We brought the paw soak, balm, shampoo and conditioning fur mask. At four weeks the skin looked completely normal and nourished.
Karrina, New Zealand
We can't recommend it enough
Tried every shampoo, vet product, diet change & spent thousands. We apply the moisture balm & wash using the cleansing products - haven't had a problem since!
Casey, New Zealand
3 real changes you'll see in your dog
74% less itching in 7 days
Gentle coconut-derived cleansers and Manuka honey soothe and protect the skin without stripping or irritation. Clinically tested, this ritual reduced itching by 74% in just seven days in dogs with sensitive skin.
Strengthens the skin barrier to maintain lasting skin health
Shea butter and plant oils rich in essential fatty acids replenish the skin’s natural lipids, helping it retain moisture and better defend against environmental irritants.
Transforms coarse fur into a soft, resilient coat
The Conditioning Fur Mask fortifies each strand with rich emollients and hydrolysed keratin, leaving the coat softer, glossier, and effortlessly brushable.
Frequently Asked Questions
Many customers notice visible improvement within the first few applications. In clinical testing, itching was reduced by up to 74% within 7 days when used as directed. For more severe cases, consistent use is key.
Yes. Fur Love kits are designed to support the skin barrier and can be used alongside most veterinary protocols. If your dog has a diagnosed skin condition or is on medication, we recommend checking with your vet.
Yes. Every formula is developed specifically for reactive canine skin and is free from harsh irritants and unnecessary fillers. The focus is on gentle cleansing, barrier support and long-term skin health.
Yes. Fur Love products are steroid-free. Our approach focuses on restoring and supporting the skin’s natural barrier rather than masking symptoms.
If you’re unsure, our team is here to help. Contact us with a brief description (or photo) of your dog’s skin concern, and we’ll guide you toward the most suitable routine. We want you to feel confident you’ve chosen the right kit.
