Our Pupfluencer Community: Sharing the Love
At Fur Love, our dogs are at the heart of everything we do - and we love sharing that love with as many beautiful dogs (and their humans) as possible. Our pupfluencer community exists to help spread the word about Fur Love through real experiences, thoughtful content, and everyday moments of dog life. This is an open invitation to join a growing community of dog lovers who care deeply about skin, coat, and overall wellbeing.
Why We Work With Pupfluencers
We believe the best stories about dog care are the ones lived day to day. Working with pupfluencers allows us to see Fur Love products used in real homes, real routines, and real environments - from muddy paws and beach days to weekly baths and ongoing skin and coat care. These everyday moments help us share what dog care actually looks like beyond polished campaigns or perfect conditions.
Our pupfluencer community also helps us bring Fur Love into new spaces and conversations, sharing their experiences in a way that feels genuine and relatable. Just as importantly, it gives us valuable insight into how dogs with different lifestyles, coats, and skin needs experience our products, helping us learn, adapt, and continue to improve what we do.
We value honest experiences, thoughtful content, and the people behind the accounts just as much as the dogs themselves - because caring for dogs well is always a collaboration.
Who Can Apply
A great Fur Love pupfluencer is someone who truly loves their dog and takes care of every part of their wellbeing - from diet and lifestyle to skin and coat health. That might look like a dog with a naturally beautiful coat who only needs help after standing in something questionable, or a dog who requires regular bathing or ongoing skin support. What matters most is authenticity, thoughtfulness, and a genuine interest in caring for dogs well.
We welcome applications from pupfluencers on Instagram or TikTok - you don’t need to be on both. We currently work most closely with creators in New Zealand, Australia, the United States, the United Kingdom, and France, but we’re always open to hearing from dog lovers anywhere in the world, especially in places where Fur Love may be heading next. Whether you have a smaller, highly engaged audience or a larger following, we’re interested in accounts that show real dog life and thoughtful care.
We’re not looking for “perfect” dogs - we’re looking for real dogs, real routines, and genuine care.
What Being a Fur Love Pupfluencer Looks Like
Rather than running a traditional ambassador programme, we work on a campaign-by-campaign basis throughout the year. Each month brings different themes, products, and stories - including exciting new launches - and we select pupfluencers from our database to collaborate on those campaigns.
Depending on the campaign, pupfluencers may:
- Share Fur Love organically with their audience
- Create content on their own channels and tag Fur Love
- Capture authentic moments we can also use as user-generated content
Pupfluencers selected to work with Fur Love may receive:
- Complimentary Fur Love products
- Early access to new releases
- Occasional gifting tied to campaigns
If Fur Love feels like a good fit for you and your dog, we’d love you to register your interest. Joining our pupfluencer database means you’ll be considered for future campaigns as they arise. There’s no pressure - just an open door to collaborate when the timing and fit are right.