Little white flakes on your dog’s coat? That's dandruff.
Why does dandruff occur?
Just like humans, dogs can get dandruff - those little white flakes of dry skin that shed from the coat. Dog dandruff is a sign that something is off with your pup’s skin barrier. It might be triggered by dry environments (like winter), poor nutrition, allergies, or underlying skin conditions. Some breeds, like Westies and Bulldogs, are more prone to dandruff because of their skin type. While dandruff might seem harmless, if left untreated it can lead to itching, discomfort, and even secondary infections.
How Fur Love helps
Fur Love’s products are designed to deeply nourish your dog’s skin and coat, helping to rehydrate dry, flaky areas and restore balance to the skin’s protective barrier. Our formulations don’t just mask the flakes—they’re packed with natural, scientifically-backed ingredients that strengthen skin health over time. Regular use helps maintain a hydrated, itch-free, flake-free coat, so your dog can feel comfortable and look their best.
Recommended products
🐾 Natural Dog Shampoo
🐾 Conditioning Fur Mask
🐾 Fur & Body Dry Oilk
Before
After Fur Love
The science behind our solution to dandruff
Canine dandruff - known medically as seborrhea - occurs when the skin’s normal process of renewal and shedding is disrupted. The outermost layer of your dog’s skin (the stratum corneum) is designed to hold moisture and protect against environmental irritants. When this layer becomes dehydrated or inflamed, the skin cells shed too quickly, resulting in visible flakes.
Fur Love’s Natural Dog Shampoo is formulated with ultra-mild cleansers and conditioning agents that gently lift debris and flakes without stripping away essential oils. It includes oat extract and aloe vera, known for their anti-inflammatory and soothing properties, which help calm irritation and rebalance moisture levels from the very first wash.
The Conditioning Fur Mask takes it further by deeply replenishing moisture, using ingredients like plant-based lipids and vitamin E that mimic the skin’s natural oils. These ingredients not only soften the coat but also help restore the skin barrier, making it more resilient to dryness and future flare-ups.
For dogs with more persistent dandruff, the Fur & Body Dry Oil adds an extra layer of hydration between washes. Lightweight but rich in essential fatty acids, this dry oil nourishes both skin and coat, helping to smooth flakes and enhance the skin’s natural defences.
A veterinary clinical trial found a 74% reduction in itchiness within 7 days when using a prescribed Fur Love routine - clear evidence that restoring skin balance works. Regular maintenance with Fur Love’s routine strengthens the skin barrier, so your dog’s coat stays shiny, soft, and flake-free, even through seasonal changes.