Get 10% off your first order with code: SHAMPOO10 30-day Fur Love guarantee Free NZ shipping on orders over $80 Get 10% off your first order with code: SHAMPOO10 30-day Fur Love guarantee Free NZ shipping on orders over $80
Purchased by 3,706+ dog owners worldwide
Natural Dog Shampoo

Mānuka honey shampoo that soothes and hydrates dry, itchy, sensitive skin.

Hydrates without stripping

Cleans deeply while keeping natural oils locked in, so skin doesn't dry out.

Calms itchy, sensitive skin

Mānuka honey's natural antibacterial properties soothe irritation from the very first wash.

Nourishes coat and skin

Keratin, argan and evening primrose oil work together to strengthen coat and skin, wash after wash.

$37.00 $33.30
30-day Fur Love guarantee
Dispatched in 1–3 days
Free shipping over $80
Formulated for sensitive skin
Why you'll love it

Deeply hydrates without stripping your dog's natural oils, so skin stays balanced instead of drying out further. Mānuka honey brings natural antibacterial properties to calm irritation, while keratin, argan and evening primrose oil nourish and strengthen the coat from the first wash. Gentle enough for regular use, on all coat types.

Ingredients & directions

A mānuka honey and omega oil formula that cleans without stripping — the base wash step for your dog's whole skin and coat routine.

Free from: parabens, sulphates, palm oil. Never tested on animals.

How to use: 1–2 pumps into a wet coat, lather well, rinse thoroughly. Follow with the Conditioning Fur Mask for the best result.

Shipping, returns & our guarantee
  • Dispatched within 1–3 working days from our Auckland warehouse
  • Free NZ shipping over $80 (urban), $7.50 flat under $80, $12.50 flat rural
  • Ships to NZ, Australia, UK and US
  • Covered by the 30-day Fur Love Guarantee — email info@thefurlove.com to arrange a return. Return shipping is at your cost, original shipping isn't refunded.
Jackie Griffiths

"Gentle on irritated, itchy skin, and softens a thick, strong coat. I've used it for years and I'm not interested in trying anything else."

Long-time customerVerified buyer
See It Work

Mānuka honey does more than smell good

Hydrates without stripping

Cleans deeply without stripping natural oils, so skin stays balanced, not dry, wash after wash.

Calms irritated skin

Mānuka honey's antibacterial properties calm irritation and soothe sensitive skin from the very first wash.

Strengthens coat and skin

Keratin, argan and evening primrose oil build resilience into coat and skin, wash after wash.

The base of the whole routine

The essential first step — pair with the Conditioning Fur Mask for the full wash-day result.

Add Natural Shampoo to cart -$33.30$37.00
Natural Dog Shampoo in use
Natural, backed by science

The 8 actives doing the work

No fillers, no shortcuts — just ingredients chosen for a reason.

Mānuka honey

Mānuka honey calms and hydrates skin

Orange peel

Orange peel smells fresh and natural

Coconut

Coconut cleanses without stripping oils

Olive oil

Olive oil nourishes and softens coat

Borage seed oil

Borage seed oil strengthens the skin barrier

Argan oil

Argan oil restores shine and softness

Kakadu plum

Kakadu plum brightens with antioxidants

Evening primrose

Evening primrose soothes dry, itchy skin

How we compare

Why dog parents love our shampoo

The Fur Love
Natural Dog Shampoo
Fur Love
Conventional dog shampooConventional
Cleansing approachCleansing Hydrates while it cleansHydrates Strips natural oilsStrips oils
Key ingredientKey ingredient Mānuka honey, naturally antibacterialMānuka honey Synthetic fragrance, no functionSynthetic fragrance
IngredientsIngredients Zero parabens, sulphates or palm oilZero nasties Parabens and sulphates are standardParabens, sulphates
Coat & skin supportCoat support Keratin, argan & evening primrose oilKeratin & oils Rarely formulated for skin healthRarely formulated
Every dog is different

Is our shampoo right for your dog?

Is our shampoo right for your dog?
All coat types
All breeds, all sizes
Dry, itchy, sensitive skin
Safe alongside flea treatment
Paraben free
Sulphate free
Palm oil free
Cruelty free
Mānuka honey formula
Gentle enough for regular use
What are dog parents saying?

Real dogs. Real coats. Real results.

5.0 by New Zealand dog parents
Susanna Gardner's mini schnauzer
Susanna Gardner · Mini Schnauzer

"It smells amazing, a small amount goes a long way and it's our favourite shampoo to use on our mini schnauzer. We've been using it for years now and it's great, highly recommend and worth the price."

Paddy Carne Basil's cavoodle
Paddy Carne Basil · Cavoodle

"Really good shampoo for our cavoodle, his fur is soft and smells wonderful. Thank you"

Megan Cory's chihuahuas
Megan Cory · Chihuahua

"Used this shampoo on my chihuahuas for the first time today! Our usual shampoo leaves their fur feeling meh, but this left it so soft, shiny and fluffy! The scent is really awesome and fresh too."

Before you decide

Frequently asked questions

Will it work on all coat types?
Yes — it's formulated to work across all coat types and breed sizes.
Is it safe if my dog has sensitive or itchy skin?
Yes — it's designed specifically for dry, itchy, sensitive skin, and cleans without stripping natural oils.
What does it smell like?
Naturally scented with mānuka honey and sweet orange peel oil — not artificial fragrance.
Can I use it alongside flea treatment?
Yes.
How often should I use it?
As part of your regular wash routine. Pair with the Conditioning Fur Mask for the best result.
What if it doesn't work for my dog?
You're covered by the 30-day Fur Love Guarantee.
Natural Dog Shampoo

Dr Ineke's guarantee

I'm confident this will work for your dog. But if it doesn't, you've got 30 days to send it back, and I'll happily refund your doggy dollars — no hard feelings.

Trusted by vets. Loved by dog parents. Backed by science.

Dr Ineke, her dog, and the Natural Dog Shampoo
Add Natural Shampoo to cart -$33.30$37.00