Dry, itchy skin makes dogs miserable - and it’s more common than you think.
Soothe irritation and restore moisture with targeted daily care.
Why does dry skin occur?
Itchy, dry skin is one of the most common issues dogs face. You might notice scratching, licking, rubbing, dry flakes, or rough patches - sometimes obsessively. This discomfort usually stems from an impaired skin barrier, which loses moisture and becomes vulnerable to irritants like pollen, dust mites, or even household cleaners.
A dehydrated skin barrier can quickly escalate to dermatitis or secondary infections if left untreated. Dogs of all breeds can be affected, but it’s particularly common in those with sensitive skin or allergies. While diet plays a role, many cases of dry, itchy skin benefit from direct topical treatments that replenish lost moisture and soothe irritation.
How Fur Love helps
Dry, itchy skin is one of the most common concerns we see, and Fur Love’s routine is designed to soothe and restore comfort fast. Our Natural Dog Shampoo cleanses gently but thoroughly, washing away dirt, bacteria, and allergens without drying out the skin. It’s enriched with nourishing ingredients like Manuka Honey, coconut water, and olive fruit extract to restore moisture while calming irritation.
To lock in hydration and strengthen the skin barrier, the Conditioning Fur Mask follows with a rich blend of shea butter, argan, and evening primrose oils. These deeply moisturising ingredients work to soften the skin and coat, reducing itchiness and helping maintain long-term skin health with regular use.
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Regular Price
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$129.00
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Sale Price
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$129.00
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Regular Price
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$140.00
Sold Out
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Unit Price
- per
- Regular Price
- $129.00
- Sale Price
- $129.00
- Regular Price
- $140.00
Sold Out
- Unit Price
- per
The science behind our solution to dry skin
Itchy, dry skin usually results from a weakened skin barrier, which allows moisture to escape and leaves skin vulnerable to irritants and bacteria. The Fur Love Shampoo features Disodium Laureth Sulfosuccinate and Cocamidopropyl Betaine - gentle, coconut-derived surfactants that cleanse effectively without stripping oils. Manuka Honey offers antimicrobial benefits and draws moisture into the skin, helping to soothe and protect. Coconut water and olive extract add vitamins and antioxidants to nourish the skin.
The Conditioning Fur Mask brings a powerhouse of hydration and skin-repairing ingredients. Shea butter and coconut oil act as emollients, replenishing lipids and softening dry skin. Argan and evening primrose oils deliver essential fatty acids that support the skin barrier, while hydrolysed keratin strengthens fur fibres and improves coat resilience. Regular use of this routine improves both skin hydration and coat quality, helping to break the itch-scratch cycle and reducing the risk of secondary infections.
A clinical trial of 27 dogs with mild to moderate skin issues showed a 74% reduction in itchiness after just 7 days using Fur Love’s routine, demonstrating its effectiveness in real-world settings. These results highlight the power of pairing scientifically backed ingredients with a consistent routine to restore your dog’s skin health.
