Clinically Proven Dog Skincare | The Fur Love
Clinically Proven · Founded by a Doctor

Dog Skincare That's Actually Built on Science

Dr Ineke Meredith (MBChB) spent years watching dogs suffer from skin problems that never truly resolved. So she did what any doctor would do — she built something clinically proven to work.

87%
improvement in just 4 days
74%
reduction in itchiness in 7 days
60%
average reduction in redness in 7 days
Find Your Dog's Kit → Meet Dr Ineke
Dr Ineke Meredith
Dr Ineke Meredith, MBChB Founder · Medical Doctor · Canine Skincare Researcher
Dr Ineke Meredith, Founder of The Fur Love
Made for NZ Dogs
Clinically Tested with Vets
500+ Five-Star Reviews
Free NZ Shipping on $80+
Botanical · No Nasties
Why Nothing Has Worked (Until Now)

The Problem Isn't Your Dog.
It's Their Skin Barrier.

Most products clean the surface. The problem sits underneath. Your dog's skin barrier — the protective layer that locks in moisture and keeps irritants out — is compromised. Until you fix that, the scratching keeps coming back.

Moisture Can't Stay In
A damaged skin barrier loses water rapidly — leaving skin dry, tight and permanently irritated. It's not a hygiene problem. It's biology.
Allergens Get In Too Easily
Pollen, grass, dust — when the barrier is broken, these slip straight through the skin and trigger the itch-lick-inflame cycle that never seems to end.
Most Products Make It Worse
Harsh surfactants and synthetic fragrances strip the skin's natural oils — the very things that hold the barrier together. More washing, more damage.

The Fur Love is different. Every product is formulated to restore the skin barrier using lipid-rich botanicals — the same science that underpins human dermatology, applied to dogs.

Find the Right Kit for Your Dog →
Dr Ineke Meredith
"Dogs are part of the family, and they depend on us to keep them healthy and well."
— Dr Ineke Meredith
Founded by a Doctor
Dr Ineke Meredith
MBChB · Founder & Canine Skincare Researcher

Dr Ineke watched her dog Charli struggle with distressing skin issues from just eight weeks old. As a doctor who understood skin biology intimately, she was frustrated by the lack of scientifically grounded solutions in the dog wellness market.

So she spent years collaborating with research technicians and veterinarians to develop and clinically test a range that actually works. The result: The Fur Love — dermatology-informed skincare for dogs, validated in real clinical trials.

Medical Doctor (MBChB) Clinical-grade scientific thinking applied to canine skin biology and barrier function
Peer-Reviewed Co-Author Co-wrote "The rise and rise of dermocosmetics in dogs" with Dr Amaury Briand, DVM
Led Clinical Trials with Vets 27-dog study validating up to 87% improvement in acute skin and paw problems within 4 days
Built for a Dog, Trusted by Thousands Products tested and launched in the NZ veterinary market before going D2C
Shop Doctor-Formulated Kits →
The Numbers Don't Lie

Clinical Results That Speak for Themselves

Validated in a real clinical trial with veterinarians. Not marketing. Not estimates. Numbers from a study conducted and overseen by Dr Ineke.

87%
improvement in acute skin & paw problems
Clinical trial with vets — 4 days
74%
reduction in itchiness with consistent routine
Clinical trial with vets — 7 days
60%
average reduction in redness after 7 days
Johnstone et al. — ANZ Vet Science Week
27
dogs in the clinical trial with veterinarians
Conducted in NZ
View All Kits
The Kit Finder

What's Bothering Your Dog?

Select one or more problems below — we'll show you the kit that's the best match.

Dry & Itchy Skin
Dry & Itchy Skin
Scratching, flaking, rough patches
Itchy Red Paws
Itchy Red Paws
Licking, chewing, inflamed pads
Fur Loss & Shedding
Fur Loss & Shedding
Patchy coat, thinning, excessive shed
Dog Odours
Dog Odours
Smell returns after every wash
Hotspots & Rashes
Hotspots & Rashes
Red weeping skin, sudden flare-ups
Tangles & Matting
Tangles & Matting
Knots, painful brushing, matted coat
Dandruff & Flakes
Dandruff & Flakes
White flakes, dull fur, dry scalp
Stained Fur
Stained Fur
Tear stains, saliva yellowing, discolouration
Select your dog's concern above to see your recommended kit
Complete Kit Range

Four Kits. One Clear Purpose.

Every kit is a complete routine — not a single product. Because skin health is built over time, not in one wash.

Skin Routine Kit
Most Popular
Skin Routine Kit
$136.50 NZD $122.85 NZD
First order: use code WELCOME10
A complete daily routine that restores the skin barrier, locks in moisture and calms chronic irritation from the inside out.
Best for: Dry skin · Itchiness · Dandruff · Hotspots · Rashes
Shop Skin Routine Kit →
Paw Care Kit
Vet Recommended
Paw Care Kit
$68.50 NZD $61.65 NZD
First order: use code WELCOME10
Cleanses allergens from paws after every walk and locks in moisture to break the itch-lick cycle for good.
Best for: Paw licking · Red inflamed pads · Grass allergies
Shop Paw Care Kit →
Coat Reset Kit
For Coat Health
Coat Reset Kit
$68.50 NZD $61.65 NZD
First order: use code WELCOME10
Deeply conditions the coat at skin level — reducing shedding, softening tangles and supporting healthy regrowth over time.
Best for: Fur loss · Excessive shedding · Matting · Tangles
Shop Coat Reset Kit →
Quick Clean Kit
Everyday Refresh
Quick Clean Kit
$69.50 NZD $62.55 NZD
First order: use code WELCOME10
A between-wash refresh routine that neutralises odours at the source, lifts stains and keeps your dog smelling clean without over-washing.
Best for: Dog odours · Stained fur · Tear stains
Shop Quick Clean Kit →
Real Results from Real Dogs

What NZ Dog Owners Are Saying

No marketing polish. No fake quotes. Just what's actually happened for dogs across New Zealand.

★★★★★
"Within a week we noticed the redness diminish. Within two weeks all of the flakey skin had smoothed out. At four weeks the skin looked completely normal and nourished and hair had started to grow back. Now at 6 weeks on, his paws are less red and bothersome for him."
M
Michelle W.
Paw Care Kit · Cooper the Staffy
✓ Verified Purchase
★★★★★
"We'd tried every different shampoo, vet product, diet changes, you name it and spent thousands. Now simply applying moisture balm after their daily walk and using The Fur Love wash products — we have never had a problem since!"
L
Lulu & Tuktuk's Mum
Lavender Moisture Balm
✓ Verified Purchase
★★★★★
"My male Frenchie is notorious for constantly licking his paws. They were always very red too. I'd tried a bunch of different products, but this one has by far worked the best. He is no longer licking, and paws aren't red!!"
E
Emily
Paw Care Kit · French Bulldog
✓ Verified Purchase
★★★★★
"Max the Fox Terrier has skin allergies and constantly had red feet, legs and sometimes a belly. After a walk we use the paw soak and every morning and night the balm. His redness and licking have definitely reduced. A lot."
T
Treva
Paw Care Kit · Fox Terrier
✓ Verified Purchase
★★★★★
"I've been using the shampoo for years now and it's great — highly recommend and worth the price. It smells amazing, a small amount goes a long way, and it's our favourite shampoo to use on our mini schnauzer."
S
Susanna G.
Natural Dog Shampoo · Long-term user
✓ Verified Purchase
★★★★★
"5 STARS! Great smell and noticed less scratching from my dogs. Less redness from them both and nice odour after a pamper. Would absolutely recommend to any dog owner dealing with skin issues."
D
Deliah — Bizzy's Mum
Coat Reset Kit
✓ Verified Purchase
Common Questions

Everything You Need to Know

Most owners notice early improvements — less scratching, calmer behaviour — within the first week of consistent use. Our clinical trial with vets showed a 74% reduction in itchiness in 7 days and up to 87% improvement in skin and paw problems within 4 days. Skin health is cumulative — the longer you use it, the better your dog's skin gets.
Yes. Our clinical trial showed that long-term use of The Fur Love routine reduced the need for chronic drug treatments in a number of dogs. Our products are formulated to complement — not replace — veterinary care. Many of our customers use The Fur Love alongside medication like Cytopoint, and find they need it less over time. Always consult your vet if you have specific medical concerns.
It's a fair question — the pet market is full of claims. The difference with The Fur Love is clinical proof. Dr Ineke oversaw a 27-dog clinical trial with veterinarians to validate these products. She has co-authored peer-reviewed research on canine dermocosmetics. Every formulation is built around restoring the skin barrier — the biological root cause of most chronic skin problems — not just masking symptoms.
Use our kit finder above — it maps your dog's specific problem to the right kit instantly. As a general guide: paw licking and redness → Paw Care Kit; itchy or flaky skin → Skin Routine Kit; fur loss or matting → Coat Reset Kit; smells or staining → Quick Clean Kit.
Yes. All Fur Love products are formulated with plant-derived surfactants and botanical ingredients that are safe for all dog breeds and coat types. They are free from ingredients potentially harmful to dogs and have been dermatologically tested. If your dog has a specific allergy to any botanical ingredient, we recommend checking the ingredient list on the product page.

Your Dog Deserves Skin Care
That Actually Works.

Built by a doctor. Proven in clinical trials. Trusted by hundreds of NZ dog owners who were tired of watching their dogs suffer.

Find Your Dog's Kit → View All Kits
Clinically proven · Founded by Dr Ineke Meredith, MBChB · Made for NZ dogs

Doctor-formulated skincare for dogs. Clinically tested with veterinarians. Made for New Zealand.

© 2025 The Fur Love. All rights reserved.