Why We Introduced Fur Love Subscriptions
At Fur Love, caring for dog skin has always been about consistency rather than quick fixes. As our community has grown, we’ve seen more and more dog parents settle into regular routines that support their dog’s skin and coat long term. Fur Love subscriptions were introduced to make that consistency easier - removing the friction of reordering, helping customers avoid running out, and supporting routines that genuinely contribute to skin health and wellbeing.
Consistency Is Key to Healthy Dog Skin
Healthy skin doesn’t come from sporadic care. Dogs with sensitive, dry, or flare-prone skin often rely on regular bathing, moisturising, or maintenance routines to keep their skin barrier supported. Over time, we noticed many customers were already buying products in multiples - ordering two or three at a time - simply to make sure they didn’t run out. Subscriptions were created to support this exact behaviour in a simpler, more reliable way.
Rather than reacting once a product is empty, subscriptions help keep care consistent and predictable. When skincare is treated as part of a dog’s overall health routine - not an occasional fix - it becomes easier to maintain comfort, reduce irritation, and support skin resilience across seasons and lifestyle changes.
Consistency is one of the most important factors in long-term skin health - subscriptions simply help make that consistency easier.
What We Kept Hearing From Our Community
One message came through again and again: “I don’t want to run out.” Whether it’s a paw soak used weekly, a shampoo relied on for sensitive skin, or a balm kept on hand for flare-ups, these products are part of everyday care. Forgetting to reorder, stretching products too far, or scrambling for replacements can disrupt a routine that dogs depend on.
Subscriptions remove that friction. Products arrive on a schedule that suits your dog’s needs - monthly, every two months, or every three months - with the option to arrange something more custom if required. Subscribers also receive 15% off their subscription orders, as a small way of acknowledging the commitment to ongoing care.
Subscriptions exist because dog care doesn’t pause - and neither should the routines that support it.
How Fur Love Subscriptions Work in Real Life
Fur Love subscriptions are available across our six core skincare products: shampoo, conditioning fur mask, fur & body dry oil, lavender moisture balm, paw & body soak, and micellar cleansing spritz. These are the products most commonly used as part of regular routines, whether for ongoing skin support or seasonal maintenance.
Subscriptions are designed to be flexible and easy to manage. Customers can log into their account at any time to adjust delivery dates, change frequency, pause, or skip an order - no contracts, no lock-ins. Subscriptions also earn Pooch Stars as part of our Pampered Pooch Hotel loyalty programme, allowing subscribers to accumulate points and enjoy additional rewards over time.
Fur Love subscriptions were created to support the way dog parents already care for their dogs - with intention, consistency, and long-term wellbeing in mind. They’re a simple way to keep routines running smoothly, without the mental load of remembering when to reorder.