Constant licking and chewing of paws is a sign something’s wrong.
Soothe irritation and strengthen the skin barrier to break the itch-scratch cycle.
Why do itchy, red paws occur?
Itchy, red paws are easy to miss but can be incredibly painful for your dog. You might notice flaking, splits, or your dog licking their paws frequently. Paws often dry out due to exposure to hot pavements, rough terrain, cold weather, or even excessive washing. Without proper care, cracks can deepen and risk infection.
How Fur Love helps
Fur Love's paw care routine works to deeply moisturise, soothe, and protect. Hydrating soaks soften tough skin, while nourishing balms help restore and maintain the paw pad’s protective barrier—keeping paws supple, resilient, and safe from everyday wear.
Recommended products
🐾 Paw & Body Soak
🐾 Lavender Moisture Balm
The science behind our solution to red, itchy paws
Red, irritated paws and chronic licking are usually caused by contact dermatitis, allergens, or secondary infections. Fur Love’s Paw & Body Soak is designed to calm inflammation and remove allergens using mineral salts and soothing botanical extracts. This first step is vital to neutralise environmental irritants and break the inflammation cycle.
The Lavender Moisture Balm then provides deep moisturisation and creates a protective barrier over sensitive paws. The balm’s combination of coconut oil, shea butter, and beeswax restores skin integrity while lavender’s natural antimicrobial action helps prevent infection—an essential component when licking has broken the skin.
Managing red paws requires more than symptom relief—it’s about strengthening the skin to resist future flare-ups. Fur Love’s paw care routine delivers both immediate comfort and long-term resilience, making it a trusted choice for managing this common concern.